Target Audience
Decription
The target audience would be anyone who is living in Southeast Idaho who wants to be informed about the weather in order to travel, work, or plan anything outside of their home. Events are often dependent on weather so a list of current events would be helpful to citizens in order to be able to make plans.
Personas
Taylor Murray
Taylor is a 29 year old transportation worker in Preston, Idaho. He is single and lives with a
roommate.
Taylor stays physically fit by playing sports. But since moving to Idaho, he fell in love with skiing
and hiking. Basically, Taylor participates in anything outdoors.
Christine Barbour
Christine is a 33 year old mother of two children who stays home with them. She has a side hustle making
jewelry which she
sells on Etsy. She has been quite successful online and has recently added a booth at the local farmer's
market in White Fish.
Christine and her family like to fish and boat in their spare time. As a matter of fact, she met her
husband at the lake.
Scenarios
- Before Taylor leaves the house for a hike, he usually hops online and checks the weather so he knows what to bring with him.
- Taylor has Monday off of work and wants to go skiing, is there enough snow?
- With the Covid happening, Taylor is wondering if this weedend's concert in the park is still scheduled.
- On Saturday mornings before the farmer's market, Christine checks the weather to make sure the events are still able to go on as planned.
- Now that the kids are virtual learning, Christine and her husband can take the kids to the lake during the week. What is the heat index?